Jeans had originally been designed as men’s work pants, but in the 1870s, Western women who worked along with men on ranches and farms began to wear men’s jeans.
JEANS: FROM WORKPANTS TO HIGH FASHION
After WW II, jeans became the uniform of most adolescent males, and adolescent girls began to dress up in boy’s blue jeans for casual dress. To distinguish themselves from the males, the girls would roll up their jeans and some of them would add a leather patch on their derriere.
Jeans became a hot item with the youth in the 1950s and early 1960s. In the 1950s, jeans were popularized and glamorized by James Dean and Marlon Brando in movies such as Rebel without a Cause, and Blue Denim.
With improvements in the treatment of denim fabric by textile manufacturers over the years, and the creation of a number of jean styles to entice new customers, blue jeans would become a fashion staple in most people’s wardrobes by the 1980s. They also became a standard of casual and every day dress, even in offices.
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Jeans were identified with the American folk culture, but since the 1970s they have become an increasingly popular article of casual dress around the world.
They are worn in business, government, professional offices, educational institutions, and in most public places. Jeans are one of the most simple, versatile, and enduring garments in modern society because they make no distinction between classes, sexes, and age groups.
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